Better Search Lab

Everything Better Search Lab does.

A self-hosted SEO and AI-search visibility tool for people who run their own websites. Every feature on this page is included. There is no paid tier, because there is no subscription.

Overview

Your Search Console and Analytics headline, a "do this next" list, and health tiles. It is the first thing you see each week, and the list is the point: what to change, in order.

Better Search Lab Overview: the Search Console and Analytics headline with a do-this-next list and health tiles

Opportunities

Every week, a scored shortlist of seven opportunity types: striking-distance keywords sitting just outside page one, content decay on pages that used to rank, momentum on pages picking up ground, competitor gaps you don't rank for yet, SERP features you could still win, cannibalization between your own pages, and CTR gaps where impressions outrun clicks.

Scored, explained, and grounded in your real Search Console data.

Striking distanceDecayMomentumCompetitor gapsSERP featuresCannibalizationCTR gaps
Better Search Lab Opportunities: a scored shortlist of striking-distance keywords, content decay, and competitor gaps

Rankings & keywords

Daily positions with history, the SERP features you own, tracked-keyword management, and bulk keyword overview. A rank check costs about $0.002 per keyword.

In the app: Rankings, Keywords, Organic Keywords, Keyword Overview.

Better Search Lab Rankings: daily keyword positions with history and the SERP features you own

Competitors

Up to five per site, suggested from real overlap: their keywords, their top pages, and the gaps you're missing. Share of voice and reach sit next to the list, so you can see who is actually winning.

Better Search Lab Competitors: competitor keywords, top pages, share of voice, and the gaps you are missing

AI visibility

Weekly scans of Perplexity, ChatGPT and Gemini for the queries you care about. For each one: named, cited, or neither, and who is getting the citation when you aren't. This is the GEO half of the tagline.

Runs through Eden AI with one key. Optional, like every integration except DataForSEO.

Better Search Lab AI Visibility: weekly results for Perplexity, ChatGPT, and Gemini showing whether the site is named or cited

And the rest of the toolbox.

Smaller tools with the same rules: real data, real cost, nothing invented.

Research

Keyword research and a fast keyword-overview tool for sizing an idea before you commit. Each lookup costs about $0.012 in DataForSEO spend.

Search Console & Analytics

Connect Google once; your GSC and GA data lands alongside everything else. Configured under Settings → Integrations.

Reddit conversations

Threads worth joining, judged for fit and drafted with citations.

Integrations

DataForSEO is the only requirement. Optional: an AI assistant of your choice, Google, Eden AI, email via Resend or SMTP, the Reddit API, and Apify. All configured in the app.

MCP for agents

Read-only tools over your own data for Claude Code or any MCP client, run straight from the GitLab release download. Mint a token under Settings → MCP, then register it with your client.

npx -y https://gitlab.com/betterbrainlab/better-search-lab/-/releases/v1.0.0/downloads/better-search-lab-mcp.tgz

Look first, or run it now.

Try the live demo Self-host in one command

Free, open source, and yours to keep.